THREE KINGS CELEBRATION™ (ENG/LA SP)
Walmart Exclusive
Product#: J9402
Released: 2005
Discontinued: 2006
Product Description
Mix of current figures to leverage Walmart 3 Kings retail event targeted to top 200 stores with heavy Hispanic population. We have recently learned that there is little awareness for the brand; this event which is focused around a highly celebrated holdiday is the perfect opportunity to introduce new consumers into the franchise and to drive incremental sales late in the year.
