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Mattel is committed to protecting your online privacy when visiting a Web site operated
by us or our family of companies. We do not collect and keep any personal information
online from you unless you volunteer it and you are 13 or older. We also do not
collect and keep personal information online from children under the age of 13 without
their parent's consent except in limited circumstances authorised by law and described
in this policy. Please review the information below to familiarise yourself with
our policies on Web site privacy, so that you can take full advantage of all the
fun activities available at our sites for you and your family. Please remember that
this site and the servers that make this site available are located in the U.S.
By using this site you agree to the transfer, collection, processing and use of
data by this site.
A SPECIAL NOTE FOR PARENTS: Mattel adheres to the Children's Online Privacy Protection
Act of 1998 and the guidelines of the Children's Advertising Review Unit (CARU)
of the Council of Better Business Bureau, Inc. in each of our Web sites for children.
Parents, you can help by spending time online with your children and monitoring
your children's online use. Please help us protect your child's privacy by instructing
them never to provide personal information on this site or any other without your
permission.
IF YOU ARE UNDER 18, PLEASE BE SURE TO READ THIS POLICY WITH YOUR PARENTS AND ASK
QUESTIONS ABOUT THINGS YOU DO NOT UNDERSTAND. CHILDREN UNDER 13 SHOULD GET YOUR
PARENT'S PERMISSION BEFORE GIVING OUT YOUR EMAIL ADDRESS OR ANY PERSONAL INFORMATION
TO MATTEL OR TO ANYONE ELSE ON THE INTERNET.
Does Mattel Collect Any Personal Information About Me if I’m
over 18 or My Child who is 13 or Over?
Does Mattel Collect Any Personal Information About Me if I’m over 18 or My
Child who is 13 or Over?
Mattel doesn't require anyone to share any personal information about themselves
in order to enjoy any of our Web sites. That means you can visit our sites without
any need to register with us. However, most of our sites contain special sections
and privileges for members that register. We do not collect any personal information
from you or your teenager unless it is voluntarily provided, for instance when signing
a guest book, registering for contests, downloads, or free demos, completing our
online customer surveys or purchasing products. The personal information we ask
for is usually first and last name, mailing address, phone number and an email address.
See below for how we use this information. Remember, only people who are 18 or older
may purchase products from our online stores.
Does Mattel Collect Any Personal Information About My Child
Under 13?
Does Mattel Collect Any Personal Information About My Child Under 13?
We do not collect personal information online from children under 13 without their
parent's consent except in special, limited circumstances. If your child is under
13 and wants to use our sites with special activities, like scavenger hunts, personalised
pages or clubs, we might ask your child to "register" by giving us a first name
and their email address. When we ask for your child's first name, your child is
encouraged to use a "screen name" (not their real name) that only they know. Sometimes
we will ask your child to make up a special password so that only they can see their
customised areas on the site. With your verifiable consent, we may collect personal
information from your child such as a last name, address or email address when the
information is necessary for a particular activity. If we need more than just your
child's name (or screen name) and email address for your child to participate in
a particular online activity, we will ask your child for your email or mailing address
so that we can notify you of your child's request to participate and get your permission
for your child to provide the information. When we ask for your permission, we will
tell you what we will do with the information your child provides us, and we will
tell you how you can review your child's information and ask us to delete the information.
We don't keep your (or your child's) email address unless you tell us it is okay.
Mattel might collect some information from your child under 13 without your consent,
but only in the following special cases:
- If a child under 13 sends a request
to us, we keep their email address for long enough to respond to them. Mattel deletes
this information from our system after we answer their question.
- If a child under 13 signs up
for an e-mail newsletter, or other activity which requires multiple online contact
with the child, we also ask the child for a parent's e-mail address so we can notify
you and give you an opportunity to opt out.
- Occasionally, Mattel has special
site activities or promotions like sweepstakes or contests which are open to children
even if they are under 13. In these activities, we are not allowed to ask for more
information from your child than what is necessary for your child to participate
in the activity. For instance, we might ask for your mailing address so that we
can send to you, for your child, any prizes your child wins or we might ask for
your email address or telephone number so that we can tell you when your child has
won.
- We also might collect contact
information where it is necessary to protect your child's safety when they join
in activities like our chat rooms, message boards or email services.
In the last two situations when we ask for information without your consent, we
require your child to give us your email address, too, so that we can tell you that
they have registered in a promotion or for a service. Any information your child
gives us in the above special circumstances will be deleted from our database once
the promotion, program or activity is concluded, and after any legally required
period for keeping such information is complete. We do not require a child to disclose
more information than is reasonably necessary to participate in a contest, game
or other activity as a condition of participation. If you no longer wish your child
to participate in an e-mail newsletter, simply click on the link that is provided
for removal or contact us at Service@mattel.com.
Upon proper identification, parents may review the personal information we have
collected about their child, request deletion, or refuse to allow further collection
or use by writing to us at Consumer Relations, Attn: Children’s Online Privacy Protection
Act, P.O. Box 7, East Aurora, New York, 14052. However, if you ask us to delete
your child’s information, we may have to ask your child not to participate in our
activities.
What Does Mattel Do With the Information We Collect?
What Does Mattel Do With the Information We Collect?
We use the personal information we collect for the purposes indicated at the time
you or your teenager or child (with your consent) provides such information. For
instance, if you register in a contest, we will use the registration information
to notify contest winners. Occasionally, and only with consent at the time we ask
for information, we might also email or mail you or your teenager or your child
to provide information on upcoming Mattel products, Web site updates and promotions.
With your consent, we may also share information with other Mattel brands and Mattel
family companies so that they can let you and your family know about their products
which might be of interest. If you want to stop receiving such updates and product
information from Mattel or our affiliates at any time, just email us at
Service@mattel.com. Our mailings and emails will also include information
allowing you to ask not to receive such information in the future.
Does Mattel Share Information About Me With Others?
Does Mattel Share Information About Me With Others?
If you consent, Mattel may provide your information to outside companies that offer
products or services that may be of interest, and if your teenager 13 or older consents,
we may likewise provide their information. Except as described in this policy, we
never share personal information that we receive online from children under 13 with
other companies outside the Mattel family of companies. We will remove your name
from the list we provide to outside companies if you email us at
Service@mattel.com or call us at 800-524-TOYS, and we will do the same for
your teenager's name if they request removal. In special circumstances, Mattel may
give other companies access to our information database, but only if necessary to
allow them to provide database or server maintenance or security, help us process
and fulfil orders or requests, or provide other similar services to Mattel. If we
do provide access, we require those other companies to sign confidentiality agreements
promising to keep secret any information they see. If Mattel believes that anyone's
behaviour on our sites may damage us or our sites or anyone else, we may disclose
the relevant personal information in order to prevent this harm. In that case, we
might try to identify the wrongdoer, contact them or bring legal action against
them. We may also disclose personal information if we believe that the disclosure
is required by law, or in response to a legal request.
How Does Mattel Use Cookies?
How Does Mattel Use Cookies?
A "cookie" is a small file that we save on your computer's hard drive, which contains
non-personal information. Our cookies help to give you faster access to pages you
have already visited; they allow you to personalise your pages; and they help you
to participate in some activities or events on the site. For instance, some of our
sites have scavenger or treasure hunts, and we need to use cookies to keep track
of your progress. If you leave the site and then return, cookies will tell us what
things you have already collected so that you do not have to start all over again.
Cookies keep track of items in your wish list. We also use cookies to help us figure
out how many people visit our sites, which of our Web pages they stop at and how
long they stay there. This information helps us figure out which of our Web features
are a success and what sites might need improvement. For administrative purposes,
we collect IP addresses, which is the automatic number assigned to your computer
when you surf the Web. The IP address allows us to count total number of "hits"
on our sites. However, your IP address and cookie is not connected to any personally
identifiable or online contact information like a name and address, so you and your
family remain anonymous. We also use other technology, called clear GIFs, to provide
us with other important anonymous information, such as when an e-mail has been opened.
Does Mattel Ever Collect Information without Consent?
Does Mattel Ever Collect Information without Consent?
Mattel does not collect information passively through cookies or other tracking
mechanisms except in the circumstances described above. Cookies DON'T contain any
personal information about a specific user. We don't use cookies or other non-consensual
methods to take personally identifiable or online contact information about you
or your family off of your computer. Except for certain activities like treasure
hunts, which we talked about above, Mattel doesn't use cookies for direct marketing
or promotional purposes. Cookies are also not used to collect information specifically
about you or your family for sharing with third parties. Use of this site signifies
your acceptance of the terms and conditions.
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And Finally...
We want you and your family to have fun surfing all our sites and urge you and your
family to follow common sense whenever disclosing personal information - on this
site or anywhere on the Internet.
Thanks for reading our privacy statement. We hope you have a better understanding
of the many activities offered on our Web sites and the ways in which we really
are committed to safeguarding online privacy. Remember, we may change our policy
from time to time to conform to changing legal requirements or to better protect
your information. When this happens we will notify you of the new policy by posting
it on our sites.
If you have any questions, please don't hesitate to contact us!
Mattel UK Ltd
UK Consumer Response
Mattel House
Vanwall Business Park
Vanwall Road
Maidenhead
Berkshire
SL6 4UB
Service@mattel.com
For other contact information
please visit:
http://www.mattel.com/customer_service/default.asp
Updated October 2011
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