Mattel and Fisher-Price Customer Service

Code-A-Pillar features 8 easy-to-connect segments that preschoolers can arrange and rearrange to “tell” the toy how to move: forward, left, right, wiggle, dance or even wait for a couple seconds before moving again.

Kids can configure the segments in such a way that the Code-A-Pillar can reach targets they set up throughout the room.

There’s even a motorized head segment with lights, sounds and blinking eyes that brings Code-A-Pillar to life! Ready … set … code!

When kids connect the segments—in tons of different ways—to make Code-A-Pillar move left, then right, then forward, or wherever-- that’s sequencing!

When they figure out a sequence that will create a path for Code-A-Pillar to reach a target, that’s programming (and problem solving, too)!

It’s all coding—and it’s all fun!

Code-A-Pillar is one of the new learning toys from Fisher-Price that goes beyond ABCs and 123s to help children learn how to think independently.

Each toy fosters 21st century skills like curiosity, experimentation and problem-solving in ways kids haven’t seen before.

They’re engaged in hands-on open-ended discovery that helps them become lifelong learners.
* 8 segments, endless combinations!
* Kids connect the segments to make Code-A-Pillar go forward, left, right or wherever they choose
* Each segment lights up as the action happens!
* Motorized head segment features lights, sounds and blinking eyes to bring Code-A-Pillar to life!
* Can you reach the target?
* Challenge kids to configure the segments so Code-A-Pillar can get to the targets
* Includes 8 easy-to-connect segments, motorized head segment, and 2 targets
* Helps develop skills like sequencing, critical thinking, reasoning, discovery, memory, problem-solving and experimentation
* Gives fine motor skills a good workout
* Kids discover that their actions make things happen (also known as cause & effect)!