Mattel Global
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Frequently Asked Questions

Augmented Reality is an effect that overlays digital, 3D images on your physical environment. For instance, when looking through your View-Master® VR viewer at an experience reel sitting on your table – depending on the reel – you might see a 3D model of a spaceship or a dinosaur floating above it. As you move around the reel, you will be able to see other sides of the 3D model as if it was actually there.